Elvis has left the building...

15 February 2018

To be fair we’re not even sure whether Elvis has been to the building. Costello, by the way, not Presley. Elvis Costello was so inspired by this iconic factory that he penned a song all about it. As the lyrics go:

‘Five miles out of London on the Western Avenue
Must have been a wonder when it was brand new
Talkin’ ‘bout the splendour of the Hoover factory
I know that you’d agree if you had seen it too...’

Designed by Wallis, Gilbert and Partners it was built for The Hoover Company in 1933. Often referred to as an Art Deco design, Thomas Wallis modestly called his style ‘Fancy’. The building’s ornamentation is said to have been inspired by the art of Central and North American Indians, although there are Egyptian style touches. During the Second World War the Hoover Factory manufactured aircraft parts. Cleaners were still being produced, but output there was much lower. In the 1980's the building was restored and the ground floor was opened as a Tesco supermarket.

Peritus Corporate Finance has recently arranged development finance for London developer, IDM Properties to convert the iconic Hoover Building into 66 luxury apartments.

The Grade II listed property in Perivale, London will undergo extensive refurbishment and conversion works to bring the property back into use and provide a range of well designed and bespoke apartments.

Head of Origination at Peritus, said “The Hoover Building is a fantastic landmark and it will be great to see new owners enjoy the property once again. Obtaining finance for a large scale development of this type is not without its complications and we are pleased to have been able to assist and work with a key client such as IDM.”
As Elvis said...

‘...And one of these days the Hoover factory
Is gonna be all the rage in those fashionable pages’
We tend to think so too.